- The world's first sex shop, opened by the German sex industry group Beate Uhse AG, opened in Flensburg in 1962. Founded in 1946 by Germany's first female stunt pilot, Beate Uhse-Rotermund, Beate Uhse AG began as an organization that created and circulated family planning pamphlets. At the beginning of the twenty-first century, Beate Uhse AG was the sex industry's most lucrative chain.
- In the 2000s women-focused sex shops are becoming more prevalent and are being met with higher levels of social acceptance. Sex shops for women are typically viewed as a more tasteful and aesthetically pleasing response to the male-centered, masturbation aide shops that are typically housed in seedier districts. Women-owned shops have functioned to promote a shift in social views of sexual enhancement products, bringing sex toys closer to the forefront of mainstream social awareness.
- The online sex shop's greatest asset may be that it provides discretion and anonymity for buyers of sexual-enhancement products. Moreover, by facilitating access to sexual aides and by fostering availability and demand of such products and services, online sex shops have helped make such products easily accessible and affordable for the general public.
- The sex industry represents the Internet's oldest and most lucrative sales industry. Porn sites and Internet sex shops have set the standards for online sales, usually developing software and platforms that inform more traditional online stores, such as Amazon and eBay. In 2001 Forbes magazine estimated that the online sex industries generated billions of dollars per year in revenue. Although it is next to impossible to pinpoint an exact figure and to allocate these funds to various types of services—such as porn sites, dating services, and novelty stores—it is safe to say that the online sex shop has been and continues to be a lucrative venture for online sellers.